Qualitative Market Research
(virtual and in-person)
- Focus Groups (moderation, project management)
- One-on-One Interviews (best for avoiding group influence on controversial topics)
- Telephone Interviews (best for stigmatized, awkward, or embarrassing topics)
Why Market Research?
Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach.
8 Things Fordis Consulting Can Do for Any Size Business
Doing marketing research before a new business or product launch is not “optional” if you want to stay relevant in your market.
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