So you want people to try your product, give their opinions and come away with directional guidance to address your business objectives? Given the current climate, how is that possible?
Combining a trio of methodologies -- in-home use testing, live focus groups, and online surveys -- we offer the opportunity to get a product in front of anyone from yoga moms to budtenders, as well as addressing both B2C and B2B challenges.
Step 1 – Kick off meeting. We'll look at your end game and work backwards to craft a solution that addresses your questions.
Step 2 -- Screening Survey. We create a survey to screen the prospective focus group participants based on the criteria of your product's target audience.
Step 3 -- Product placement. Clients either send product the participants, or we arrange to pay extra and reimburse for items if they are available locally.
Step 4 -- Discussion guide. Draft the guide that will serve as the guideline when the moderator conducts the group online.
Step 5 -- Focus groups. The moderator will facilitate a minimum of two groups with 5-7 participants using a platform such as Zoom.
Step 6 -- Reporting. The moderator will draft a summary report based on the findings of the groups.
Add-ons include presentations, in-depth interviews, marketing consulting and follow up research for either a deeper dive or to quantify the findings from the qualitative research.